The rise in AI and trending social media means we sometimes neglect the most basic company touch-point: the Job Description. The JD is the first point of contact for passive candidates to assess if the potential role is suitable. So how does your JD stand out from the crowd? Here’s five top tips for turning your JD in to the essential recruiting tool…
- Call to Action Your goal is to inform and motivate the candidate so they apply for the job, not to list every role the employee may be partaking in.
- Structure Open with two strong sentences that best explain the purpose of the role. Then you need to sell your brand and give reasons why the candidate should choose your company over others. Next comes the key duties, responsibilities and qualifications. You should close with a CTA that clearly explains what you do and why the candidate should apply.
- Personalise it Beyond skills and experiences, think about the type of candidate you wish to attract, including personality traits, values and interests.
- Ensure it’s SEO friendly Stick to tried and tested job titles for optimum response rates. People are more likely to search for a ‘Computer Programmer’ than a ‘IT Ninja’!
- Language and tone Always remember to stay true to your brand Inform the candidate on what it’s like to work for your company and use language that inspires them to come on board.